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be OBSCURE

Our work is generated, filtered, and discarded at a volume that makes attachment pointless. This is intentional. Emotional investment slows production and clouds judgment. By removing authorship, we remove fragility. By removing struggle, we remove excuses. What remains is output that survives purely at the aesthetic level.

If you’re upset by this, it’s because your value proposition depended on being difficult to replace. That era is over. Skill has been flattened, taste has been automated, and originality is now a statistical anomaly. This brand isn’t anti-art, it’s post-art, and it scales better than your identity ever could.

If this makes you angry, good.